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The Lego Friends theme focuses on five teenage girls who live in the fictional town of Heartlake City. Lego Friends also introduced a range of new brick colours, including purple, lavender, teal and turquoise. It is also compatible with the wider Lego product range. The mini-doll is slighter taller than a minifigure, thinner and curvier, and was an improvement on the Belville range, which did not have customisable figures. The line introduced the mini-doll figure in Lego Friends construction toy sets, replacing the traditional Lego minifigure.
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LEGO FRIENDS SERIES FREE
The theme depicts their houses, hobbies, cars and favourite places to spend their free time. Each of the characters has specific interests, such as animal-lover, beautician and pop star. Lego Friends focuses on five characters named Andrea, Olivia, Stephanie, Mia and Emma who live in Heartlake City. Despite receiving initial criticism relating to its representation of girls and their interests, the line has consistently performed well and has been regularly listed as one of The Lego Group's best selling themes. The launch of Lego Friends in 2012 was one of Lego's biggest successes, as it not only doubled sales expectations, but also extensively widened Lego's customer base within the girls' sector. The Friends product range replaced Lego's previous female-oriented theme Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures.
LEGO FRIENDS SERIES SERIES
The sets are complemented by an animated series that premiered in 2014. The Lego Friends sets depict scenes from suburban life set in the fictional town of Heartlake City and usually include one of the character's names in the titles. The five main characters of the theme are Andrea, Olivia, Stephanie, Mia and Emma. Launched in 2012, the theme introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. Lego Friends is a product range of Lego construction toys designed primarily for girls. Not to be confused with Lego Friends: The Television Series, a Lego Ideas set based on the television series Friends.